Town & Country Management
Richard lives and breathes event rentals. A veteran of the industry for over forty years, Richard began working part time at a local United Rentals store. After seeing an advertisement for a manager trainee position at the industry leader, Abbey Rents, Richard took advantage of his "from the bottom up" skills and was hired on the spot. In his seven years at Abbey, Richard's natural passion for the party and event business earned him accolades with both management and clients alike.
In 1978, Richard and another Abbey manager ventured out on their own and opened Rental's West, one of L.A.'s first independent party and event rental companies. During his time at Rentals West, Richard realized that his long term growth and success would be achieved as an independent owner-operator. Hungry for more knowledge and information, Richard returned for a short stint back at Abbey, heading up the companies party division, followed by a quick stop at Regal Rents.
In 1981, Richard launched Classic Party Rentals in a 5,000 square foot building in Culver City. In the eighteen years he operated Classic, his philosophy was simple; "Surround yourself with talented people, outstanding equipment and have fun doing what you do." The concept worked well and in a short time Classic earned a reputation as an industry leader recognized among peers from coast to coast.
At the age of 44, with aspiration of taking Classic to the "next level", Richard decided to sell controlling interest of the company with the vision of Classic start-ups in principal cities throughout the Southwest. Being a bit of a maverick and not always seeing "eye to eye" with his new partners, Richard decided to separate from the company in 1999 and spent the next six years with his wife Maureen and raising his two young daughters.
During the frenzied consolidation period of most every event rental company in Los Angeles, Richard saw an opportunity for a "Fresh New Alternative". Knowing he would be competing with a large national chain, Richard traveled to several international trade shows to search for new and innovative items in massive quantities to meet the demand of Southern California's top caterers and event planners. In July of 2005, Town & Country opened its doors in a 61,000 square foot facility in Van Nuys, staffed by talented and knowledgeable industry veterans that offer unsurpassed service and backed by the most impressive event rental inventory ever assembled in the Southern California market.
Since its opening, Town & Country Event Rentals has grown in both size and reputation. In 2012, Town & Country was ranked by Special Events Magazine as one the top ten event rental companies in the U.S, with a ranking of 5th in the country. Expanding its services, In 2011, a second store was opened in Pasadena, along with a third store in Santa Barbara in the summer of 2012. Town and Country has grown to almost 300 full time staff members who are proud to contribute their talents to many of Southern California's most notable events, movie premiers, awards shows, gala fundraising events, weddings and social events.
Chris Mackey Vice President & General Manager
Chris Mackey is currently the Vice President and General Manager. He works directly with Richard LoGuercio in our ongoing focus to provide the highest level of customer service, quality products and a truly unsurpassed experience for our clients from start to finish. Chris directly manages our team of Event Directors and Production Assistants with ongoing development, training and mentoring while implementing and developing best practices and consistent standards for the warehouse and installation teams.
Chris has over 24 years of extensive party rental event planning experience. He began his career at Abbey Party Rents in Los Angeles in 1985 and then joined Regal Rents in 1986 as an Event Consultant. In 1995 he joined Richard at Classic Party Rentals until 1999.
Chris developed a strong and loyal client list that included events such as the Academy Awards, KCRW Summerday, Dinosaur Ball, Bon Appetit Food & Wine Festival and numerous high profile events. Chris also developed several exclusive and preferred vendor relationships at such respected institutions as 2 Rodeo, LACMA, Pacific Design Center, The Natural History Museum, The Getty Center, Paramount Studios and was the exclusive rental provider at Neverland Ranch for MJJ Productions.
Prior to joining the Town & Country team in 2008, Chris held executive and leadership roles with GES Exposition Services, a leading trade show and convention services contractor with offices across the United States. Chris was the Assistant General Manager of the San Francisco office. Previously, he was Director of Account Management in the San Francisco, Atlanta and Orlando offices. Prior to GES, Chris was the Operations Manager for a leading event rental company in the San Francisco Bay area. There he was an integral part of their development and introduction of a full service party rental company to the marketplace. In addition, he was instrumental in the 2003 acquisition and integration of their leading competitor. Chris is happy to return home to his native California, and especially back in the beautiful, sunny Southern California area.
Wayne Tay Van Nuys Branch Manager
Starting in the special events industry during college, Wayne began as a crew member for Town and Country Event Rentals; all while discovering a great passion in event production and coordinating. His successful experience in consulting large scale productions with ultimate efficiency and organized logistics set the precedent for his next position as Director of Operations for Town & Country. From there Wayne helped lead a crew of over 200 members to build one of the most prestigious event rental companies in the United States. Today Wayne serves as the Van Nuys Branch Manager of Town and Country Event Rentals, developing and ensuring the highest quality of customer service in the industry.
Kevin Conroy Director of Operations
Kevin Conroy is a native Angeleno who brings his years of rental experience to Town & Country. After graduating from Loyola High School and Cal State Los Angeles with a BA in Political Science, Kevin came to Town & Country and has moved up the ranks to become our Director of Operations. He also served as the sub-rental manager at Classic Party Rentals from 2002 through 2004.
His exceptional attention to detail, customer service, and commitment to his work have made him a valuable asset to Town & Country. Kevin is truly passionate about doing whatever he can to help ensure that Town & Country’s operations and logistics are the gold standard by which all other companies in the industry are judged. Kevin led numerous retreats while at Loyola High School and was also a professional golf instructor, and enjoys outdoor activities in his free time.
Back row, left to right: Lisa, Crista, Carol, Corrina, Diani, Camille, Bren
Front row, left to right: Ashley, Nicole, Marilyn, Jennifer, Amani, Mayra