The Starz's party gave the Mondrian hotel's classic Skybar a fresh look with punchy red decor and a dance floor over the pool.
At Starz’s party to celebrate the premiere of two new original series, Head Case and Hollywood Residential, the Mondrian hotel's Skybar went from a neutral space to a bright, not-seen-before look with the use of an all-red palette and a plexiglass dance floor lit from below that organizers built over the properties pool.
Working with Starz’s Allyson Taylor, Joe Moller and his team produced the event. Red lighting lent a warm look to an enormous ficus-tree canopy, and other red decor touches included square lounges covered in red silk and white linen pillows. Low arrangements of red roses from Elizabeth Bailey Designs dressed up bar areas and bistro tables.
Food stations and passed hors d’oeuvres included vegetarian quesadillas, beef empanadas, and mediadias, Asia de Cuba's, version of a pressed Cuban sandwich. Projections by Service & Technology Partners on the tent canopy showed Starz title art, and guests later clustered underneath both the canopy and plasma TVs to view clips of the series. After the screening, guests sampled dessert or made for the dance floor lit with pulsating jewel tones. .
This article was originally posted by BizBash on 1/17/08
Starz Series Premiere Screening & Party
Rentals Town & Country Event Rentals
Catering Asia de Cuba at Mondrian
Lighting Lighten Up Inc.
Press Wall AAA Flag & Banner
Production Joe Moller Events
Van Nuys Showroom & Distribution Center
7725 Airport Business Park Way, Van Nuys, CA 91406
Main Number: (818) 908-4211
FAX Number: (818) 908-4219
© Copyright 2007 Town & Country Event Rentals - Web Design by Daniel Echeverri